June 2008 mark scheme

http://www.edexcel.com/migrationdocuments/QP%20GCE%20Curriculum%202000/June%202008/6921_01_rms_20080807.pdf

Trademarks, Patents and so on

Hi Guys

Joe was asking me a bunch of questions on this. The below site is awesome for what they are and why you would want them.

http://www.ipo.gov.uk/

Trade descriptions act prosecution example

http://www.swansea.gov.uk/index.cfm?articleid=10125

Business Ethics

https://www.dropbox.com/sh/iqejoiiqw29i4qi/CcjLfsWxcc

PowerPoint and articles which will come in handy. Think External constraints on promotion

ASA

ASA website

http://www.asa.org.uk/

Storys

http://www.bbc.co.uk/news/uk-19911432

http://www.guardian.co.uk/media/2013/jan/09/asa-bans-adverts-jimmy-savile-references

http://www.thirdsector.co.uk/Communications/article/1181438/advertising-standards-authority-bans-voluntary-service-overseas-tv-advert/

http://www.thedrum.com/news/2013/05/01/asa-bans-misleading-plusnet-broadband-ad

http://www.thegrocer.co.uk/topics/jti-hits-back-after-asa-bans-ad-opposing-plain-cigarette-packs/238459.article

http://www.uswitch.com/broadband/news/2013/05/asa_bans_misleading_plusnet_broadband_advert/

Ofcom

Ofcom website

http://ask.ofcom.org.uk/

BBC Ofcom example

http://www.bbc.co.uk/news/technology-12611315

Ofcom rules on advertising to children

http://stakeholders.ofcom.org.uk/consultations/foodads_new/statement/


More Ofcom storys

http://www.telegraph.co.uk/news/1466223/Ofcom-bans-derogatory-faggot-advert.html

http://www.thedrum.com/news/2012/10/08/bombardier-sex-act-ident-dave-banned-ofcom

Fining Story's

http://news.bbc.co.uk/2/hi/entertainment/7497168.stm

http://thenextweb.com/uk/2013/04/18/ofcom-fines-talktalk-1-14m-for-excessive-silent-and-abandoned-sales-calls-in-the-uk/

Shell and BBC Video Advertising

1. Why are shell paying to pop up at the end of videos played on the BBC websites?
2. What are the further advantages of leaving a link in order to drive further traffic to their websites?
3. Why the Astronaut story in particular?