Trust Marks/Quality Marks

Trust Mark Tradesmen! Business examples who use them:

http://www.trustmark.org.uk/

Quality Marks. Example of an organisation using them:

http://www.youthsporttrust.org/how-we-can-help/become-a-member/quality-mark.aspx

CAP (Committee of Advertising Practice)

Research what a trust mark, quality mark and what the CAP do.

http://www.cap.org.uk/Advertising-Codes.aspx

It's a bit random but could possibly come up in the exam. This would count as an external constraint of advertisers.

June 2008 mark scheme

http://www.edexcel.com/migrationdocuments/QP%20GCE%20Curriculum%202000/June%202008/6921_01_rms_20080807.pdf

Trademarks, Patents and so on

Hi Guys

Joe was asking me a bunch of questions on this. The below site is awesome for what they are and why you would want them.

http://www.ipo.gov.uk/

Trade descriptions act prosecution example

http://www.swansea.gov.uk/index.cfm?articleid=10125

Business Ethics

https://www.dropbox.com/sh/iqejoiiqw29i4qi/CcjLfsWxcc

PowerPoint and articles which will come in handy. Think External constraints on promotion

ASA

ASA website

http://www.asa.org.uk/

Storys

http://www.bbc.co.uk/news/uk-19911432

http://www.guardian.co.uk/media/2013/jan/09/asa-bans-adverts-jimmy-savile-references

http://www.thirdsector.co.uk/Communications/article/1181438/advertising-standards-authority-bans-voluntary-service-overseas-tv-advert/

http://www.thedrum.com/news/2013/05/01/asa-bans-misleading-plusnet-broadband-ad

http://www.thegrocer.co.uk/topics/jti-hits-back-after-asa-bans-ad-opposing-plain-cigarette-packs/238459.article

http://www.uswitch.com/broadband/news/2013/05/asa_bans_misleading_plusnet_broadband_advert/

Ofcom

Ofcom website

http://ask.ofcom.org.uk/

BBC Ofcom example

http://www.bbc.co.uk/news/technology-12611315

Ofcom rules on advertising to children

http://stakeholders.ofcom.org.uk/consultations/foodads_new/statement/


More Ofcom storys

http://www.telegraph.co.uk/news/1466223/Ofcom-bans-derogatory-faggot-advert.html

http://www.thedrum.com/news/2012/10/08/bombardier-sex-act-ident-dave-banned-ofcom

Fining Story's

http://news.bbc.co.uk/2/hi/entertainment/7497168.stm

http://thenextweb.com/uk/2013/04/18/ofcom-fines-talktalk-1-14m-for-excessive-silent-and-abandoned-sales-calls-in-the-uk/

Shell and BBC Video Advertising

1. Why are shell paying to pop up at the end of videos played on the BBC websites?
2. What are the further advantages of leaving a link in order to drive further traffic to their websites?
3. Why the Astronaut story in particular?

Paulines outstanding advertisement!

Ansoffs matix PowerPoint

http://www.tutor2u.net/business/presentations/strategy/ansoff/default.html

ANSOFFS Matrix

http://www.tutor2u.net/business/strategy/ansoff_matrix.htm

Section Deadline

Mr Oates will be away on a trip next week.

Your tasks is to complete a final version on the Section 4 assignment using the work done in class. You will have already completed final versions of section 1-3.

When I return you will be given a final grade for Unit 5 and we will begin Unit 4.

ONLINE COUNTDOWN

Section 4 from Neal Oates

UAE & Dubai Laws, Regulations and rules

http://www.gulftalent.com/repository/ext/UAE_Labour_Law.pdf
http://www.nortonrose.com/knowledge/publications/54337/key-labour-law-issues-in-the-uae

http://www.dubaifaqs.com/labour-law-uae.php

http://business.abudhabi.ae/egovPoolPortal_WAR/appmanager/ADeGP/Business?_nfpb=true&_pageLabel=p_business_homepage_hidenav&did=227594&lang=en

http://www.guide2dubai.com/living/commercial-law.asp

http://gulf-law.com/uaecolaw_background.html

http://www.economist.com/blogs/gulliver/2008/05/the_rules_of_dubai

http://www.africa-business.com/features/setupdxb.html

http://www.michaelpage.ae/content/18025/new-uae-labour-law-explained.html

Assignment 3 Unit 5 Help

http://www.hotelnewsnow.com/Articles.aspx/7252/Be-my-guest-7-ways-to-improve-service

http://www.hotelnewsresource.com/article29890Five_Tips_to_Improve_Hotel_Customer_Service_with_User_Generated_Reviews___By_Carol_Verret.html

http://www.mintek.com/blog/eam-cmms/improve-hotel-customer-service/

http://knowledge.wharton.upenn.edu/article.cfm?articleid=2954

http://www.mobilemarketer.com/cms/news/commerce/3875.html

https://www.profitablehospitality.com/public/How_to_Improve_Customer_Service_in_Your_Restaurant_Hotel_Club_or_Bar.cfm

http://htihospitality.wordpress.com/2011/03/26/can-technology-improve-guest-service-quality-in-hotels/

http://hotelexecutive.com/business_review/1629/how-employee-satisfaction-can-improve-customer-service

Unit 5 Presentations: The Final

Sunday you will be doing a final presentation for section 2 of your coursework. The reality check of the exam has come in and you will be feeling the need to get yourself straight.

The next 3 weeks we will complete this unit with all improvements.

There is a new version of the assignment brief on Fronter which has split our section 2 & 3 apart. You will also complete the section 4 of the assignment brief.

COUNTDOWN CLOCKS

Unit 6 Exam Feedback

Hi Guys

Let me know how you thought the exam went either by email or comment!

I liked a lot of the questions on Ambient Media, Branding, Public Relations, Evaluating a sales promotion, Newspapers, Window Displays (Joke question).

I said that radio advertising might come up! Good job we looked at some examples even though it was only a 4 marker.

The 8-10 questions were a bit mixed. Question 8 on leaflets you will have smashed

Question 9 on ethical concerns which resulted in the changes in promotion is a round about way of asking about voluntary codes businesses might have signed up to and you could have used Bombadier to answer this. The final part of that question where it asks one negative aspect of the way in which the businesses showed customers that it was taking their concerns into account... That bit was a toughie! It was still showing  the advert in an altered way where alcohol was promoted as fun and exciting. This could be seen to ignore customer concerns.

Question 10 was also asked in a daft way. Moving image and spoken word... Why not just call it a video advertisement? Bah

Sun-Life over 50

Sun-Life over 50 Video

http://www.sunlifedirect.co.uk/Life-Cover/Over-50s-Life-Insurance/Guaranteed-Over-50-Plan/