Ambient Media

Ambient Media

Definition-   Ambient media advertising can be used in conjunction with mainstream traditional media, or used equally effectively as a stand-alone activity. The key to a successful ambient media campaign is to choose the best media format available and combined with effective message.

http://en.wikipedia.org/wiki/Ambient_media

Ambient media is used to attract attention from the public.

Growth of Ambient Media

The following are some reasons for the growth of ambient media:

•   A decline in the power of traditional media.

•   A greater demand for point-of-sale communications.

•   Its ability to offer precise audience targeting.

Its general versatility.

http://en.wikipedia.org/wiki/Ambient_media

This is an example of ambient media because it is a little bit different from other adverts and it is also simple and clear to understand