Hi Guys
Let me know how you thought the exam went either by email or comment!
I liked a lot of the questions on Ambient Media, Branding, Public Relations, Evaluating a sales promotion, Newspapers, Window Displays (Joke question).
I said that radio advertising might come up! Good job we looked at some examples even though it was only a 4 marker.
The 8-10 questions were a bit mixed. Question 8 on leaflets you will have smashed
Question 9 on ethical concerns which resulted in the changes in promotion is a round about way of asking about voluntary codes businesses might have signed up to and you could have used Bombadier to answer this. The final part of that question where it asks one negative aspect of the way in which the businesses showed customers that it was taking their concerns into account... That bit was a toughie! It was still showing the advert in an altered way where alcohol was promoted as fun and exciting. This could be seen to ignore customer concerns.
Question 10 was also asked in a daft way. Moving image and spoken word... Why not just call it a video advertisement? Bah
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