Animated advertising
Pixar have used animated advertising to promote their film Wall-E, this is a good way to advertise as it appeals to the target market which is children. although their target market is children this advert was made for the superbowl which had mainly people who are interesterd in American Football and not childrens films, this could be seen as a draw back as that is not the required target market.
This is creative way of getting their point across and attracting their target market as it is different to some other movie studios.
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