West end wicked
The west end tries their best in advertising their musicals to get the word across of the production being held at the theatre at the time to get people’s attention to come. They use all types of advertising billboards, leaflets and big posters round London but most of all on buses. Bus advertising offers fantastic results when planned and executed in the right way, by placing the wicked advertisement on buses, on specific routes. Transport Media can assure you there will be no wastage of your advertising campaign in areas you are not looking to target. More than half of the adult population have seen a bus advertisement in the last week and over 90% of the population live within 5 minutes of a bus route. Buses are unavoidable and are a high impact medium that delivers time and time again.
The west end tries their best in advertising their musicals to get the word across of the production being held at the theatre at the time to get people’s attention to come. They use all types of advertising billboards, leaflets and big posters round London but most of all on buses. Bus advertising offers fantastic results when planned and executed in the right way, by placing the wicked advertisement on buses, on specific routes. Transport Media can assure you there will be no wastage of your advertising campaign in areas you are not looking to target. More than half of the adult population have seen a bus advertisement in the last week and over 90% of the population live within 5 minutes of a bus route. Buses are unavoidable and are a high impact medium that delivers time and time again.
The good
thing about this advertisement is firstly because it is on the bus it will be
effective as it will be notice everywhere also transport media have access
to over 97% of bus advertising throughout the UK. There are well over 50
different bus operators throughout the UK these include Arriva buses, First Group, National
Express and the stage couch group. This gives you bigger advantages of it being a wider range
of advertising. This is good and effective as not just everyone taking the bus
but every time you go by it you will notice it.
The reason for everyone noticing is the next step why it’s
effective. The colours and how much it stands out on the bus. As we all know
Wicked’s main character is a witch, having the witch displayed largely on the
side of the bus will effective the public for the ones who have heard of it and
it will attract them to look at it if they are interested in it. Also people
that don’t know about it will also want to know and see what it’s about. As a
west end fan myself I also like to see what adverts are on the side hoping to
see the newest production on in the west end as I enjoy seeing them. People
that also enjoy seeing the production may think the same as me showing that
this advertisement is effective to the audience.
Tesco
Tesco was offering a discount on washing
powder which was advertised on posters displayed in stores. They do this
because they need it to be accurate and show the right information being
presented.
However Tesco broke this by not selling the washing powder at the discount price. This was because once they run out of the lower priced product they started selling the regular price but still said that it was the lower price meaning that they were lying to their customers which is bad advertisement and also bad reputation on the business because of the failure of the employee not taking down the advert.
It was then identify when customers realised that they were being ripped off and complained to the manager of Tesco that they have been charged a higher price than what they were advertising.
The court that judged the breach of legislation sacked the employee that did not take the advertisement down when the product run out, as it put Tesco in a bad situation of losing most of their customers because of bad reputation.
However Tesco broke this by not selling the washing powder at the discount price. This was because once they run out of the lower priced product they started selling the regular price but still said that it was the lower price meaning that they were lying to their customers which is bad advertisement and also bad reputation on the business because of the failure of the employee not taking down the advert.
It was then identify when customers realised that they were being ripped off and complained to the manager of Tesco that they have been charged a higher price than what they were advertising.
The court that judged the breach of legislation sacked the employee that did not take the advertisement down when the product run out, as it put Tesco in a bad situation of losing most of their customers because of bad reputation.
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