9. Red Bull Sponsoring Motorcross (Red Bull X-Fighters)
(a) Red Bull sponsor the X fighters, the X Fighters are a group of elite freestyle motorcross champions that travel around the world visting different countries competing against each other to win the championship. red bull provide funds for the riders and they provide the riders with Red bull at the events.
(b) The benefits are that it helps promote Red Bull at all the events. There is always stands selling Red Bull and all the riders promote the energy drink on the camera for the world to see, when they viewers see the riders win they will link it to the energy drink therefor Red Bull will expect to see a higher turn over if the events are successful.
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