10. (a) Mitsubishi Motors
Mitsubishi Motors advertising their new Mitsubishi Pajero.
(b) Mitsubishi placed the pop-up advertisement to advertise their new 2013 Mitsubishi Pajero, they did this so that potential customers can see what the car looks like and to see if they are attracted to the design, advertising the new model on their own website was not a good idea because it limits the amount of people that will see the pop-up advertisement. only people that want to visit the Mitsubishi website will see the pop-up advertisement.
(c) As it was Mitsubishi that had the pop-up advert on their own website the benefits will not be huge due to the fact that they are not reaching a wide market, they are restricting the the amount of people that could see the advertisement. The would hope to see an increase of orders for the new model and more money coming into their business.
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