Case Studies & Exam Technique

You will be assigned a particular company and promotional campaign/question to look at. One group as a pair will work on something.

1. John Lewis Christmas Promotional Campaign. How do John Lewis position themselves as the go to business for Christmas gifts each year?
2. How does Cafe Nero promote their business?
3. How does NKD Pizza a small local business promote themselves? What promotional tools do they use?
4. Find an example of an animated advertisement and discuss the benefits of this technique.
5. What Laws and Regulations are there covering the promotional activities of businesses? (Paired group)