NKD Pizza

How does NDK Pizza a small local business promote themselves? What promotional tools do they use?

NKD Pizza uses Direct Marketing to promote their business; I know this because they hand out leaflets and menus to people’s houses across Dubai. NKD is a relatively new Pizza shop and they have become very popular in a short period of time. They achieved this in many different ways; one way was that they advertised their pizza shop on the radio, Virgin radio in particular.

They also handed out questionnaires when the shop first opened to see what people wanted on their pizza and to see if they thought that the pizza was good.

They did something very unique, they have set up a website which is also linked to Facebook; so customers can view what kind of pizza they have on offer and they can find the nearest located NKD shop to them; and they have also set up an ordering system so customers can actually order their pizza from the website!!! OMG THAT’S AMAZING.

There deliverymen all wear a uniform and they all ride similar motorcycles with the same delivery boxes on them with the NKD pizza logo.

I think that NKD have chosen these methods of advertisement because they are relatively cheap methods and because NKD had just opened they could not spend a large amount of money on promoting their business; I also feel that how they chose to promote their business was a very smart decision because they have become very popular is a short period of time offering healthier pizza’s and fast delivery. The advantage of having their website with the ordering system is that customers can go onto the website and place their order with out having to sit and wait on the phone for a member of staff to answer. By using the leaflets and flyers to promote their business was a cost effective decision because they do not need to promote their business outside the UAE at this moment because they are a local business but if they chose to expand to other countries they may have to find other methods of advertisement. However I think NKD could have used another method such as Public Relations, although they did use this slightly I think they could have used it more to make they’re business more recognised.