Pauline

January 2010

This is Charleys, Handing out free samples to the audience, this is can be an advantage to the business as it giving a customer a chance to be able to taste their product and increases brand awareness  it is an incentive for people to bought to buy the promote their product. This can be seen a cheaper version of advertising.

This can be seen as an effective way of advertising 

http://www.starbucks.com/

This is the a good being sold to the audience via internet/website promoting their new offers for coffee machines.

For this website a Start up Cost could be Paid for link and running costs can be pay for click costs.

This is a way that starbucks advertise via non web, during certain seasons starbucks uses posters and billboards to advertise their "seasonal drinks" (Another non web based advertisement promotion) This can be good as it shows customers the types of drinks (as shown on the right) 

Personally, i think that via web is not as effective as non we based, only certain people can reach the internet, thar is usually the younger audience and they are unlikely to visit starbucks websites, non web based media, is seen by all types of audience therefore more likely to reach the targeted audience (which is Older aged business workers) 

However, business people are also likely to visit the web as they are probably working  via internet. 

Another advantage to web, is that it is a cheaper form of advertising to people.

H&M leafle updates and news

H&M have released a leaflet to explain and update the customers teling them that they are expanding in the UAE and letting them know what shops are involved in the UAE. Such as Dubai, Kuwait aand other middle eastern countries. The are realising the dates of the opening of the shops etc. However, this can be seen when picked up in the shop, this shows that they can directly reach their target market. 

 

The 7 days Dubai, is a local newspaper that, like any other ordinary papers, have specific sections in the newpaper espically areas to advertise. For example, you can see in the top left corner, there is a sports area.When flicking through the paper, you may find sporting adverts such as E sports, a local sporting club. 

This is good because they can reach their market quicker as they will be reading the sections.