This is a good example that their promotional tool; advertising, is successful and promotes John Lewis well as their company rake has increased £91m in a single week which is a lot of money for a week. This shows that using advertisement will help your business and make awareness that its coming up to Christmas and your going to be getting presents in. So they want you to use John Lewis.
You also may see advertisement in news paper which is paid-for space and even though this cost it will still illuminate people that read newspapers to come and use the shop which will increase profit.
Also things like billboards on the side of roads or in town center where you will shop you will see things like this so that it will bring you into John Lewis while your in the sopping center. They will also aim to put the advertisement round places that it will hook people into the advert Things like women magazines that will need to buy presents
Courtney's work is good and helpful due to the fact she explains everything well and relates it to Christmas with John lewis quite well. She explains that John lewis's advertising is successful and she explains that advertisements in different media are effective and why. For example : "news paper which is paid-for space and even though this cost it will still illuminate people that read newspapers to come and use the shop which will increase profit."
ReplyDeleteQuestions: Why is Paid for space better than non paid for space for advertising John Lewis?
Do John Lewis pay attention to their Target Market whilst advertising?