Creating and Raising Awarness

Pauline Standley

Depending on the sort of business (New or Old)  it needs make themselves noticed and aware of.When a new business starts up, it needs to create awareness for it products and itself, however, businesses that already exist and are releasing a new product need to raise the awareness more than create awareness. 

Business can do this by releasing advertisements and promotions via the media and trying to get a word around by encouraging customers to recommend.

Businesses will want to create awareness as this will mean that Customers know what they are selling and will draw them in. Therefore, the more the awareness, the more customers.They may also want to raise more awareness so they can become more aware than their customers.

However, the big difference in already recognised bigger businesses and the new start up businesses  is, not only will the bigger business be able to create awareness a lot easier but it can use more expensive methods to do so.

Smaller Businesses will only be able to use less expensive methods such as leaflets,flyers and posters or  printing the advert onto vehicles.

However, Larger Business can create awareness via TV, In the shops that exist already (works better if its a large expanded business such as McDonald's) Radio, Cinema and all other more expensive sides of advertisement.