How promotion affects buying and purchasing decisions

Task 1

Read through the section you have been given and use your textbook/resources to look through the theory.

Task 2

Prepare a blog post which covers your area with an appropriate title and examples.

Consider why a business might need to cover your area then explain how it can be done by businesses.

Then find examples of where an organisation has covered this area and whether it will have affected consumer buying and purchasing decisions.

Task 3

Finally how might the size and resources of your business affect the chosen methods?


Try not to just focus on on-line or TV advertisement. Think about the whole approach of businesses either in the UK or businesses you are familiar with in Dubai. E.G. if NKD Pizza had a new type of pizza coming out how would they raise awareness?

Recall: Sales promotion, Advertising, Direct Marketing, Public Relations, Sponsorship.