John Lewis' Sponsorships

This is when a business supports an event, activity or an organisation such as a sports team, in exchange for having its name or product directly linked with the event.

The use of sponsorship with a given role model or celebrity is a very effective way to draw in or influence customers in to buying or supporting something. John Lewis will most likely sponsor a person or celebrity with money rather than goods or equipment due to how they are usually sponsored to promote or advertise new goods. Although they will be paid to do so, they will also most likely give them the goods they are sponsored to promote.

Below are two examples of who John Lewis have sponsored:

This is an example of an event John Lewis has sponsored, leading to huge profits.