How promotion affects buying and purchasing decisions- providing information.
It helps customers that aren't sure on what they are going to purchase that they have enough information this is called; Informed Decision.
This is to assist customers in the search stage of the purchasing process. In some cases, such as when a product is so novel it creates a new category of product and has few competitors, the information is simply intended to explain what the product is and may not mention any competitors. In other situations, where the product competes in an existing market, informational promotion may be used to help with a product positioning strategy. As we discuss in the Targeting Markets tutorial, marketers may use promotional means, including direct comparisons with competitor’s products, in an effort to get customers to mentally distinguish the marketer’s product from those of competitors.
Iphone
As we all know apple provides enough information that would cover everything about Iphone also if the newer Iphone are an improvement of other videos they need to advertise how different and improved it is. By doing this they do a step to step video or the whole phone and don't miss out anything. You also have things like product launches which they don't say anything to any of the press so no information can get out until it has been launched. There's also information in magazines and books.
This is a video showing you how they promote their product getting information...
http://www.youtube.com/watch?v=LzfAnnvOg3I
It helps customers that aren't sure on what they are going to purchase that they have enough information this is called; Informed Decision.
This is to assist customers in the search stage of the purchasing process. In some cases, such as when a product is so novel it creates a new category of product and has few competitors, the information is simply intended to explain what the product is and may not mention any competitors. In other situations, where the product competes in an existing market, informational promotion may be used to help with a product positioning strategy. As we discuss in the Targeting Markets tutorial, marketers may use promotional means, including direct comparisons with competitor’s products, in an effort to get customers to mentally distinguish the marketer’s product from those of competitors.
Iphone
As we all know apple provides enough information that would cover everything about Iphone also if the newer Iphone are an improvement of other videos they need to advertise how different and improved it is. By doing this they do a step to step video or the whole phone and don't miss out anything. You also have things like product launches which they don't say anything to any of the press so no information can get out until it has been launched. There's also information in magazines and books.
This is a video showing you how they promote their product getting information...
http://www.youtube.com/watch?v=LzfAnnvOg3I
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