Promoting the business and its products

 

Promoting a product or business is a very complex process, before a business can start to promote their product they must know their product inside out and also who their competitors are and who is their target market. Knowing those factors will enable a business to make an efficient marketing plan.
It is important to a business to cover this sector to ensure that their business is well known to the public and continues to make money.

For example Subway, Subway promotes their products through radio and television. They have added value to their products by displaying the health benefits of eating their products as opposed to other fast food restaurants. They have achieved this by featuring actual customers with before and after photos of weight loss as well as nutritional information compared to other fast food sandwiches.  Subway also varies their menus across the globe due to regional variation and religious requirements relating to the meat. For example in most Muslim countries they offer halal meat.

Subway also run a club card called ‘Sub club’ which allows the customers to buy a certain amount of sandwiches then they will get one free. Also a different type of deal is Subway rewards card, where customers gain points to a card every time they buy something and then the customers can use their points for free food

Due to the size of the business   the methods of marketing they use may vary, for example Subway is a big company and they mainly use television and radio adverts whereas a small business may rely on leaflets and posters – cheaper ways of promoting.