John Lewis are doing a direct mail campaign where they are offering a pack has been designed to look like a festive gift tied up with red ribbon and includes a personalised Christmas card including offers, a brochure of gift ideas and a sheet of exclusive John Lewis Christmas wrapping paper.
John lewis have also launched a new 'Email marketing' campaign. In these emails the products promote include cookware, women's clothing and beauty products.
From this I can learn that John Lewis have direct marketing that are aiming to sell christmas products to the public. This is likely to make the customers interested because they are offering gift wrapping and vouchers for gifts which an easy way to get someone something.
ReplyDeleteQuestion; Do you think that John Lewis's direct marketing is useful and would you use this service?????