Peer Teaching: The Promotional Tools

Today to set some challenge you will be preparing to teach each other about the main promotional tools businesses use.

I have introduced the idea of advertising and I have also provided some resources below. You are forbidden to use anything but your Textbook, Tutor2U and the Specification.

You need to cover:

1. A detailed definition.
2. Explain the Advantages/Disadvantages.
3. Give examples of your promotional tool.

Resources

http://www.tutor2u.net/blog/index.php/business-studies/comments/revision-presentation-marketing-mix-introduction-to-promotion

P.164-165

http://www.edexcel.com/migrationdocuments/Applied%20GCE/228719_Applied_Business_TSM_TG.pdf