Pauline Standley
John Lewis offers a one to one session on giving you fashion advice, by taking you around the shop, try on clothes and help you out with what to buy and what not to buy.
This is an example of Personal selling as its a one to one session advising you on what to buy.
John lewis during the Christmas season most likely have more shopping assistants on the floor of the department store as people who will be buying gifts for others might need help. For example, family members who are struggling for ideas on what to buy other family members, may ask the assistants for help on what to buy them. This counts for Personal Selling as one shopping assistants advise, helps and persuades the Customer/family member to buy a product they think will suit him or her best.
From this I can learn that John Lewis have sales advisers that take you around the shop advising you to buy items and clothing that will have an effect on you and that you may like or find effective. Also as John Lewis is busiest at Christmas they will have more people using their shop as it sells goods for Christmas gifts.
ReplyDeleteQuestion; why do you think it will be a good idea to have more shopping assistants during Christmas? What would the effects be if their wasn't enough staff? Would customer service go down?