Tuesday, 20 November 2012

John Lewis Public Relations


John Lewis Public Relations


Aims of Public Relations-

  --> To achieve favourable publicity for the business
· --> To build a good image and reputation for the quality of they products
·  --> To communicate effectively with customers and other stakeholders


Typical Public Relation Activities-

· --> Promoting a new product
·  --> Gaining popularity
· --> Enhancing public awareness  
· -->  Obtain customer loyalty


Here John Lewis is letting the customers aware of they’re delivery option for the Christmas Holiday.

Danny Mackie.

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