Joe Beresford Self Assessment

The promotional tools that I need to revise more are direct marketing and public relations.

The promotional tool I have chosen to do is public relations.
The advantages of public relations include:
Cost - The costs of public relations is usually really low
Ability to reach specific groups - Public relation is the best way to communicate with specific groups
Image building - Public relations helps a business build a positive image

The Dis-advantages of public relations include:
Hard to Measure Success - Businesses often find it hard to measure their success
Inaccurate Message or Storytelling - After a press release journalists can publish a story on the negative side of the businesses campaign

I think this is an effective promotional tool because it is a cheap form of marketing but it allows a business to build up a positive image and reach their specific target market.