Decide which of the examples of advertising from the SOW posting (See second section of previous post) you want to research individually. Ignore radio advertising for now.
You will be looking for the "James Bond - Sky Fall" advertising which MGM/Columbia Pictures created around the release of the new film. I have the Facebook advertising below as you cant access this in school... Note the facebook page is not paid for so it can be arguable that it is not advertising but another method of promotion so avoid it for now. There are plenty of paid for online advertising methods use as you can see here
- What examples have I found?
- What are the advantages/disadvantages to this method in general?
- What was the advertiser trying to achieve with this?
- How will consumers be affected by this advertising?
Prepare to Post your answers and examples of the blog for your peers to review.
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