Above is the next section of the specification that we need to cover. As you can see it is accepted that our promotional tools will affect buyer behavior. For example make people desire your product, brand or service. Or even just know more about your business or campaign.
However, the question is how the promotional tools do this? The above is what we need to concentrate on for this.
Today's Task
I want you to research the promotional methods John Lewis are using to raise awareness for their Christmas products this year. I have placed a video we will watch below as one example, what others can you find on their site and elsewhere?
Make sure you each look at one of the main methods of promotion that you taught the class about last lesson. Pick one you have struggled with and have not taught anyone about.
Write a blog post on your findings and explain to use how this method is raising awareness of the john lewis Christmas campaign with images.
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