I need to improve on my direct marketing promotional tool as I don’t know
the different types of Direct Marketing and what is not included as a direct
marketing. Also i need to work on my skills of Sponsorship and the advantages and disadvantages of Sponsorship. Also the BOGOF method.
The first promotional tool i have decided to talk about is sponsorship...
Sponsorship is when a business supports an event, an activity or an organisation, suh as sports team, in exchange for having its name or product brand name linked directly with the event, activity or organisation being sponsored.
Disadvantages; The dangers associated with sponsorship would be things like having bad publicity for example if you sponsored a football team and one of the guys on the team had a bad reputation out of the job but they had their sponsors advertised on them it would bring down the company and make them look bad. Also things like not achieving the aims and objectives that were set this can happen when a situation rises with representatives of the event being sponsored over-forecast the size of the audience or the amount of publicity the event will attract.
Advantages;The main objective of sponsorship is that it creates awareness. it associates its name or logo with something that is seen by its target market, using an event or organisation. Having sponsorship within your business will gain people using your business and its then also advertise where people most go see thing like Samsung sponsors Chelsea which is displayed on the football kit. It can also have positive benefits by creating an association in the audience's mind between the team or the event and the sponsor.
I believe that sponsorship is a good method of marketing as its promoted not only for events but for any events that are put on TV showing even a wider marketing meaning it will gain more people using your business. However it may cause problems if the people that are displaying your business as a sponsorship and they have publicity it will cause problems for your business.
Sponsorship is when a business supports an event, an activity or an organisation, suh as sports team, in exchange for having its name or product brand name linked directly with the event, activity or organisation being sponsored.
Disadvantages; The dangers associated with sponsorship would be things like having bad publicity for example if you sponsored a football team and one of the guys on the team had a bad reputation out of the job but they had their sponsors advertised on them it would bring down the company and make them look bad. Also things like not achieving the aims and objectives that were set this can happen when a situation rises with representatives of the event being sponsored over-forecast the size of the audience or the amount of publicity the event will attract.
Advantages;The main objective of sponsorship is that it creates awareness. it associates its name or logo with something that is seen by its target market, using an event or organisation. Having sponsorship within your business will gain people using your business and its then also advertise where people most go see thing like Samsung sponsors Chelsea which is displayed on the football kit. It can also have positive benefits by creating an association in the audience's mind between the team or the event and the sponsor.
I believe that sponsorship is a good method of marketing as its promoted not only for events but for any events that are put on TV showing even a wider marketing meaning it will gain more people using your business. However it may cause problems if the people that are displaying your business as a sponsorship and they have publicity it will cause problems for your business.
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