Monday, 12 November 2012

Online Video Advertisements



Right click and open this link in a new tab

Now pick one of the advertisements and comment on this post 
  1. The aim of the organisation who made the advertisement.
  2. Why it is effective.
  3. How it might impact the organisation in the future.

6 comments:

  1. Adidas Team GB.
    2. Why it is effective.
    This video is effective because it makes one want to be apart of the advertisement, the video is short but it gets a strong message across that anyone can be apart of sports. The video shows that anyone can do what the athletes do if they train hard because in the video it shows people in all different areas across the UK therefor implying that anyone can compete and be an athlete.

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  2. Ikea a world without textiles

    the aim of the organisation it to appeal to a large audience and show that they have a large variety of "textiles".

    it is effective because it has a funny aspect to it so people will remember it. another reason why people will remember it is because it is really different to other adverts.

    they would expect it to encourage their customer to come to their shop and buy the much needed products that they have to offer. from this they would also expect to have an increased number of customers.

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  3. The aim of this advertisement is to get across of how people hide domestic violence and getting across that you shouldn’t have to hide domestic violence situations at home. This is a video of Lauren, a famous makeup artist showing you how to ‘cover up’. This is effective as it does actually happen and that people do have these problem and some women don’t actually want to tell anyone because their afraid. These videos main message is that you shouldn’t have to wear makeup to hide your having these problems and that you should get helped. This will impact as if people that are having these problems will actually start to think it is a good idea to get help on these bad situations at home.

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  4. 'Refuge'
    1: The organisation responsible for the advertisement is simply aiming, or urging victims of domestic violence to come forth and speak out. The advertisement also targets people who know victims, and they are urged to share the advice and advertisement and to help them come forward themselves.
    2: The way the makeup artist normalizes the issue sends a powerful message to victims stating that domestic violence should not be tolerated and it needs to be exposed immediately.

    xoxoxoxoxox

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  5. This comment has been removed by the author.

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  6. The aim of the organisation is to target parents and sell their product to their target market. They try and show what the difference their product can make to them and what they are missing out on
    It's effective as they are trying to make the people feel the difference. They are trying to get a humorous and remembering advertisement so people won't forget the brand.
    IKEA might be able to attract a newer audience and gain a different perspective of people's views. This might be able to effect the number of customers in future

    ReplyDelete