Public Relations

By Courtney and Pauline

Definition of Public relations:

This is the use of media and events to raise awareness of a product to communicate a message or to change public opinion.

For example:
When a business launches some thing new they made send a press release to promote the product or a photograph to a news paper, radio or television. 

Public relations main aims 

• To achieve favourable publicity about the business
• To build the image and reputation of the business and its products, particularly amongst customers
• To communicate effectively with customers and other stakeholder

One of the main advantages that Public Relations has, is that unlike advertising, where you have to pay for media space, for public relations, you use an editorial space and broadcast time (which you don't have to directly pay for) 

One of the main disadvantages

Typical PR activities

• Promoting new products
• Enhancing public awareness
• Projecting a business image
• Promote social responsibility 
• Projecting the business as a good employer
• Obtain Favourable product reviews/recommendations

This lets you know about the business, it is projecting the business as a good employer

This promotes a new product.