Advertising Homework
An 'advertisement' is the use of paid-for-space in the media to raise awareness of a product and to communicate with a given target market.
The advertisement given above is massively effective due to how it creates a serious, life or death situation to draw in the potential customers due to how most of the observers will want to know what is going to happen next. This, combined with the unexpected amount of humour towards the end makes for a brilliant commercial that one will probably not forget for a long time. Providing this scenario makes the audience feel as if it is not just a language they would be learning, it is a sort of metaphorical lifeline. This effects the audience in many ways, making them feel as if it is something more than just a language and it is much more important than what some people think.
The addition of humour will leave a long lasting impression on the audience making them more likely to remember it, or to be able to differentiate between two or more similar or dissimilar companies and advertisements, making themselves stand out in comparison to any other businesses, including their competitors.
Conor Johnson.
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