Sales Promotion at John Lewis Sales promotion is tactical, point of sale material or other incentives designed to stimulate purchases At John Lewis they provide sales promotion through gift cards

With the gift cards you can either send as little as 10 pounds or as much as 1000 pounds. Another thing that John Lewis does it they hold christmas comeptitions to have a chance to "Win Christmas"

this was a competition from 2011 and is was won by a man called Alex Cowley and he got a 4 in 1 hockey table.