Monday, 19 November 2012

Toyota Rav4 "murder" advert. (Courtney)

http://www.youtube.com/watch?v=DV6X7POhdoo

Advertising is a method of promotion used by businesses. It is the use paid-for space in the media to raise awareness of a product and communicate with a target market.

In this video it shows a husband and wife battling by death threats to one and another to use the car . The target audience of this advert would be anyone looking for a car or anyone that likes the Toyota Rav4 meaning it's aimed at adults. I believe this advertisement is effect as it is basically saying, if you were to have this car and share it with your wife/husband you would fight over it because it's such a nice car to have and to drive. This will attract people to buy the car showing that it is a successful advert. Also the humor of the advert will also get the attention of people wanting to watch the advert as it is not boring. This also may lead them to maybe buying the car. I find the advert funny and it would make me want to buy the car if i was the right age as it does look like a nice car which is back up by the two adults fighting over it.

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