A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy.
This clip was effective as, it does not seem to actually be an advert until the other dancers come in. As it suprising and unexpected the advert stays in our memorys and makes us want to show others too. This is how Samsung manage to try and get the word around. Its also effective as the Product its advertise doesnt click until the end, Inspiration and capturing the moments you love best. It also targets parents so that they can get the best moments of their children etc.
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