Pauline's self assessment :)

1.A screenshot of your quiz result

2.A written self assessment of which of the promotional tools you need to research more


When doing the quiz i found some questions easy but others quite hard. For example, I need to research and revise a bit more on Person Selling and Direct Marketing. This is the question I didn't understand, and had difficulty answering (got it incorrect). I need to research these more, because most of the question that involved Personal Selling I guessed. However, Direct Marketing, I find difficult but have a vague idea on what it might mean.





Define two promotional tools you did not teach the class about

Personal Selling:
Promotion on a person to person basis, for example either by meetings or via telephone or knocking on their door.

Advantages

• High customer attention
• Message is customised
• Interactivity 
• Persuasive impact
• Adaptable
• Opportunity to close the sale
• Potential development of relationship

Disadvantages

• High cost
• Labour intensive
• Expensive
• Can only reach a limited amount of customers